Brow Lift A2LA

Branding and packaging

About the project

Having known Alla Yakimova since 2008 and having collaborated with her on various high-profile commercial projects in Kyiv, it was a natural choice for her to ask us to support her in launching her own brand from a client-agency perspective. We were happy to be a part of this exciting new chapter for Alla.

Alla’s journey from a beloved MUA to the founder of her own brand is truly inspiring. Her new product, Brow LIFT, is designed to help you achieve the perfect eyebrow shape with ease, offering a laminated effect that combines comfort, staying power, and confidence. It tackles even the most stubborn hairs while being gentle on both your eyebrows and skin.

For this project, we focused on creating a brand identity that reflects Alla’s vision—simple, memorable, and stylish. Our goal was to create a visual identity that not only highlights the product’s high quality but also resonates with Alla’s unique style.

A2LA Brow Lift is more than just a product; it’s a reflection of Alla’s commitment to beauty and individuality. We’re excited to see how it will enhance your beauty routine and become a beloved addition to your collection.

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Logo creation

The logo we designed cleverly incorporates a double “L” to represent Alla’s initials and also subtly hints at Los Angeles, bridging her past and present. After reviewing several options, Alla selected the design that best captured her brand’s identity.
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Packaging

The packaging was kept simple yet impactful, centered around the new logo. Our aim was to ensure that the branding was both memorable and aligned with the product's high quality. The black plastic tube and white graphic logo—sometimes, simplicity is all you need.
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Étrange Creative & Digital Production Agency
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