Branding of the tea shop

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About the project

Presenting one of our notable works from 2021, the logo creation for Estación de té (Tea station) a delightful tea shop in Barcelona! @estaciondete

At Etrange creative digital agency, we had the pleasure of conceptualizing four logo ideas for this tea project. We explored two primary themes: “train station,” inspired by the company’s name, and “cup of tea,” as per the client’s preference.

In the train station-inspired concepts, our goal was to capture the charm and nostalgia of a bustling station while infusing the logo with a sense of adventure, aligning it with the company’s name. Two of the concepts were based on a direct representation of a cup of tea, as per the client’s request, so we delved into the world of tea itself, drawing inspiration from the beloved cup of tea.

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Ignite, Inspire, and Influence

For this tea project, we embarked on a journey to conceptualize four logo ideas, each offering a different perspective and theme.

Throughout the process, we closely collaborated with our client, providing them with a variety of ideas that reflected their initial brief. By presenting these diverse concepts, we ensured that the final result would not only resonate with their vision but also capture the attention of their target audience.

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Magic of branding

Recognizing the importance of versatility, we ensured that the final logo seamlessly adapts to various applications.
Whether gracing shop signage, serving as a memorable souvenir for tea enthusiasts, or enhancing product labels, the logo effortlessly fits its purpose. Our goal was to create a design that encapsulates Estacion de te's unique identity while resonating with customers across different touchpoints.