Metamorphosis of Étrange

Metamorphosis of Étrange
The best marketing is always based on the truth of who a company is and what represents.
Going back to history, initially, the agency was created in Kyiv Ukraine by two designers (women) in 2006, as a graphic and web design studio.
Our first logo was quite feminine, we thought the name Etrange would be represented by a "strange" flower, with a lot of details. At that time, that was just an incredibly stylish and professional logo. Even today, after 17 years, we can definitely say, it still looks so good!
Etrange-post-02-02
In two years the Etrange creative agency grew up to be a full-service creative agency.
The team was growing so fast, we had to change the office. We got new partners, and clients and started to work with TOP companies in Ukraine - Intertelecom, IDS Aqua Service - Alaska, Netwave, Fozzy Group, etc.
The new branding was completely different, we wanted to have some exclusive but simple typography as a logo and completely new colors - purple and a bright green (instead of red)
Etrange-post-02-03
What was fashionable 5 years ago is no longer fashionable today.
In two years the Etrange creative agency grew up to be a full-service creative agency.
The team was growing so fast, we had changed the office. We got new partners, clients and we started to work with TOP companies in Ukraine - Intertelecom, IDS Aqua Service - Alaska, Netwave, Fozzy Group etc.
New branding was completely different, we wanted to have some exclusive but simple typography as a logo and completely new colors - purple and a bright green (instead red)
Etrange-post-02-04
The "digital" in digital camera has caused even experienced photographers to worry that this new technology will be difficult to master. But consider this: No beginner ever picked up a camera and knew what all the controls did. For the serious photographer, f-stops and shutter speeds were definitely not instinctive.
Simple point-and-shoot digital cameras can give surprising quality when they have the right lenses and sensors. Because they are totally automatic in focus and exposure, they just have to be pointed at a subject and clicked. They have limited capabilities for controlling the image, although even very inexpensive cameras often have white balance controls.